Pulse
A spatial system for a product that has to feel considered in headset, on stage, and in stills. The work holds one idea across every surface.
Strategic Goal
Give the product a spatial language that reads clearly in motion, in the room, and in campaign stills without losing the mark.
- Build a form language that works in headset and on a flat screen.
- Keep type, light, and gesture on one controlled system.
- Leave the team a way to extend the work into later drops.
The brief asked for presence, not spectacle. Every frame had to feel like the same product, even when the environment changed.
Measurable Results
The launch read as one idea across film, product stills, and live demos. Teams could pick up the system without rewriting it.
- A spatial kit used in headset demos and stage films.
- Still frames that hold the same light and gesture.
- A short handbook for later campaign extensions.
Pulse now sits in the product and in the room around it. The next release can grow from the same rules.
